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A website is a set of related web pages containing content such as text, images, video, and audio. Webpages are documents making up the content of the website. Your website is very likely to be the first online impression the public get of your organisation or business. All the main information should be available on your website. It should act as a hub for pointing people to newer channels such as Facebook, Twitter, Flickr and YouTube. These and other channels should also drive traffic back to your website. 

Get the most from your website

Importance of a website 'Hub' 

This case study highlights the importance of your website and creating a website 'hub' for all of your social media channels.

Dark Site case study

This case study discusses the use of a ‘dark site’ (a pre-prepared website ready to publish in the event of an emergency) during the N1H1 Influenza A outbreak in 2009.

Advantages of Websites

  • Ensures free access to different types of information for all interested parties (e.g. from Frequently Asked Questions to full scientific opinions).
  • Particularly useful for the publication of time sensitive content that may need to be edited/modified on a regular basis.
  • Allows for the easy addition of supplementary information.
  • Allows for links to other relevant websites and to your company or organisation social media sites.
  • Allows for information to be presented in the correct context.
  • Further outreach through digital feeds.


Disadvantages of Websites

  • Inappropriate for engaging with the audience and receiving feedback unless it is accompanied by special applications that allow users to provide specific feedback to very specific questions (e.g. online public consultations).
  • It can sometimes be hard to keep websites updated especially during a rapidly changing crisis.