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Research methods

The ability to evaluate information as reliable and trustworthy has become a crucial skill for communicators. This ability is directly tied to the knowledge of research methods. Information that is the product of carefully conducted research is less likely to be in error, more deserving of attention and trust. For communicators, it may be the understanding of research methods that will help make critical decisions about how, when and what to communicate to consumers.

This section aims to enable informed decisions about the strengths and weaknesses of different methods and the insights they provide around risk/benefit communication focused on targeted communications across Europe. This can be achieved by walking through eight categories of the most used and effective research methods, both in research and practice.

In addition, we provide a practical Methods selection decision aid tool to support authorities and food safety communicators in making assessments and choices of the top effective methods for eliciting consumer perspectives on food risk/benefit issues, for different communication scenarios.

Take this short quiz to learn what are the best 3 methods to understand your audience and answer your research question(s)!

Methods selection decision aid

Take this short quiz to learn what are the best 3 methods to understand your audience and answer your research question(s).