A term usually applied to text, images, or other audio-visual content on any traditional medium, including paper (newspapers, magazines, catalogs, etc.). The word publication means the act of publishing, and also refers to any printed copies.
Printed Publications in Action
This case study highlights the use of printed publications by the UK Food Standards Agency in their 2004-2009 salt campaign.
Advantages of Printed Publications
- The technology for print publications does not change at such a fast pace as online resources.
- Print publications can reach target audiences who have limited or no internet access.
Disadvantages of Printed Publications
- More time is associated with printing and production of printed publications so it is not suitable for high risk, urgent public health announcements.
- Magazines aim for one particular target, while online is able to reach all.
- Online publications can have millions of visitors because they are usually free and may potentially reach everyone with internet access. Print depends on payments and subscriptions, therefore reaching far less customers.