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Press Releases

A press release is a written or recorded statement directed to the media and giving information on a particular matter.

Press Releases in Action!

Press Release

See how Press Releases were used during the 2013 horsemeat scandal.

 

Advantages of Press Releases

  • Good for urgent public health announcements.
  • Suitable for issues of high concern and high public profile (interviews, features, etc., targeting media relevant to the issue).
  • Caveat – The necessary resources need to be invested in media relations during “peace times” in order to ensure effectiveness of proactive work.

 

Disadvantages of Press Releases

  • Press Releases will not succeed in isolation and need to be accompanied by a good website with access to quality background information.

Learn More!

Get going!

  • How to prepare a press release
  • Tips for successful press releases

Tip

Press releases should be accompanied by quality background information on your organisations website.