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Media Channels

When communicating on food risks and/or benefits, it is important to communicate via the most appropriate channel(s) so that the message reaches your target audience in a timely manner.

The explosion of social media in the last years has increased its potential as a platform for communicating about food risks and benefits. By its nature, social media offers an approach which enforces many of the key principles for effective risk communication such as timeliness and openness. However, the use of social media is not without its challenges and the more traditional means of communication (e.g. press release, print, websites) still have an important role to play. In fact, both social and traditional communication channels can work together thereby enhancing the outreach of your message!

 The global nature of today's food chains requires a global approach for communicating food-related risk and benefit issues

Rutsaert et al., 2013

This section

This section provides detailed information on social and traditional media channels for food risk and benefit communications. 

Social and traditional media channels can work together thereby enhancing the outreach of your message!