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Introduction to Social Media

Social media is a dynamic area. The proliferation of social media channels (e.g. Blogs, Microblogs, Facebook) gives the public new means for receiving, and importantly, providing information. Furthermore, the emergence of smartphones and tablets means that access to the internet is not limited by time or location.

The evolution of social media provides many opportunities for food risk and benefit communicators and effective engagement with social media channels is essential to ensure your message is heard by your desired audience in a timely manner. However, social media also presents a number of challenges (e.g. information accuracy, trust and source credibility). For more information read below.