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Common Terminology for Channels

@: The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.

# Hashtag: is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Analytics: Real-time performance monitoring of your web widget (how many times your widget is shared, by whom, on which destinations etc.)

Application store: a distribution centre for mobile applications where users can browse through applications and select to download them into their devices. The term started with Apple’s Application Store for iOS. Other popular Application Stores are Google Play and Amazon App Store.

Audiocast: audio content that is broadcast over the Internet. The term serves as a broad descriptor of any audio content, including streaming audio, podcasts or other distribution methods.

Blogger: Person who runs a blog. Also blogger.com, a popular blog hosting web site.

Category: A video can belong to one of several topic areas which are called categories. YouTube conveniently organises much of its featured content under the "Videos" tab, located at the top of each page. If you're looking for something related to a specific category, try the "Categories" tab.

Channel: a group of podcast items, each of which represents one MP3 audio file (or show). When subscribing to podcasts, it is the channel to which you subscribe.

Comment: This is a section of text for users to provide information related to a video, profile or another user's comment. Comments which address a particular video can be posted on the video's watch page, whereas comments which address particular users can be posted either on a particular video or on the user's channel page.

Connections: are people you invite, or people who have invited you. They in turn are connected to other people, and those people to still more.

Content Management System (CMS): a system used to manage the content of a Web site.

Desktop widgets: are embedded on local computers, and do not impact SEO or webpage performance. Apple Desktop widgets can only be added to the desktop of your local (Apple) computer.

Domain name registrar: is an organization or commercial entity that manages the reservation of Internet domain names.

Domain Name System. (DNS): A domain name is the unique name that is assigned to a website. DNS is the system that enables this to work.

Domain name: The name that identifies a web site. It is commonly part of a larger Internet address called a "URL". Domain names are used in URLs to identify particular Web pages.

Embedding/Embeddable Player: You can allow YouTube videos to appear inside other web pages and blogs. If the video owner has enabled embedding, simply copy the code in the field marked "Embed", located to the right of the video (Note: If the video owner has disabled embedding, the "Embed" field will not be displayed and you will not be allowed to embed their video).

Encoding: the process of putting a sequence of character s (letters, numbers, punctuation, and certain symbols) into a specialized format for efficient transmission or storage. In podcasting terms, encoding often refers to the conversion of recorded audio files into MP3 for upload and distribution.

Fan: Any user that ‘likes’ your page will become a ‘fan’ of your organisation. Fans are only applicable to business pages

Favourites: are photos by other people that you want to bookmark in Flickr, so they are easy to find later. It is an on-going and unlimited stream of images within Flickr that you like

Follow: To follow someone on Twitter is to subscribe to their Tweets or updates on the site.

Follower: A follower is another Twitter user who has followed you. It is not necessary to follow all your followers back.

Following: Your following number reflects the quantity of other Twitter users you have chosen to follow on the site.

Friend: Users can connect with other users by adding them as a ‘friend.’ You must ‘accept’ a friend whereas a user can automatically ‘like’ your business page and become a ‘fan.’ Friends are only applicable to personal profiles

Galleries: give Flickr members an opportunity to curate their view of Flickr and bring together up to 18 photos or videos in one.

Host: The company that provides the space on their servers and equipment to store your blog. There are both paid blog hosts and free blog hosts offering a diverse array of services.

Item: a single entry in a news feed or podcast channel. Each item contains an enclosure that links to the audio file for the podcast, including ID3 tags.

Like: To ‘like’ a Facebook page, photo, comment or other content means that the user expresses a one-click action of support. There no “dislike” features in most social networking sites.

Mobile operating system: an operating system that operates on mobile devices. Most popular mobile operating systems are Apple iOS, Google Android, BlackBerry’s OS and Microsoft’s Windows Phone.

MP3: stands for MPEG-1 Audio Layer-3 which is is a standard technology and format for compressing a sound sequence into a very small file (about one-twelfth the size of the original file) while preserving the original level of sound quality when it is played.

Nameservers: is a computer server that hosts a network service for providing responses to queries against a directory service. An example of name servers is the Domain Name System (DNS).

Network: is the group of Linkedin users you can contact through your Linkedin connections, and those users who are more than three degrees away from you but are willing to be contacted without referral. It also includes members of groups you share.

Newsfeed: This is a user’s homepage. It shows activity from pages and friends including status updates, posts from friends and business pages that they ‘like.’

Post: To share information or a multimedia element within your social networking group.

Pre-made templates: readily available templates that you can use to style your web widget.

Profile: this is your “public face” — it’s what other users see when they find you through a Facebook or Linkedin search.

Recommendation: is a short comment, written by one Linkedin user for another, about work the two shared in a particular position. The recommendation is visible to all Linkedin users who can see the endorsee’s profile.

Captions: The Caption feature allows you to give viewers a deeper understanding of your video. Adding captions and subtitles makes your videos more accessible to people who can't follow the audio - either because they speak a different language or because they are deaf or hard of hearing.

Request: is a request for contact sent by one user to another, describing a possible project or opportunity.

Retweet: The act of reposting another Twitter user's Tweet, possibly with small modifications.

Shortcode: are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS messages from certain service provider's mobile phones or fixed phones. Short codes are designed to be easier to read and remember than normal telephone numbers.

Smartphone: is a mobile phone with advanced operating capability than a regular phone. Its screen size is usually up to 5 inches.

Social Sharing: Built-in facility to redistribute your web widget across web sites or social media services

Streaming media: is video or audio content sent in compressed form over the Internet and played immediately, rather than being saved to the hard drive. With streaming media, a user does not have to wait to download a file to play it. Because the media is sent in a continuous stream of data it can play as it arrives. Users can pause, rewind or fast-forward, just as they could with a downloaded file, unless the content is being streamed live.

Tablet computer: a mobile computer that is usually operated by a touchscreen and has a screen size of at least 7 inches.

Tag: A generic term for a language element descriptor, often used in blogs to identify the type or types of content that makes up a particular post. Tags are also used to help users find RSS feeds when they search a site. When user’s type keywords related to your tags, your RSS feed will appear in their search results.

Tagging: When someone up-loads a photograph, video or post Facebook provides an option to tag other users, for example by identifying them in a photograph. By doing so, Facebook automatically notifies others that a photograph has been up-loaded including the person being tagged.

Tags: help users find your YouTube video when they search the site. The video owner can enter many different "tags" for each video. When users’ type keywords related to your tags, your video will appear in their search results. Flickr is also organised using tags, which enable searchers to find images related to particular topics, such as place names or subject matter.

Uniform Resource Locator (URL): it is one type of Uniform Resource Identifier (URI); the generic term for all types of names and addresses that refer to objects on the World Wide Web. A URL goes into much more detail than a domain name, providing information on the specific page address, folder name, machine name, and protocol language. Here is an example of a URL, with the domain names bolded: http://www.foodrisc.org/research_14.html

Unique viewers: The number of individual people that viewed this content at least once.

Video views: A view occurs when a person watches your video. In order to preserve accuracy in view counts, we identify irregular playbacks such as spam and remove these from the view count.

Wall: The wall is where all activity on your page is posted and stored. This typically contains photos, status updates, comments and interactions between the page user and its owner/manager.

Web Host: A web server that "hosts" web services like providing web site space to companies or individuals. There are many free hosts which allow subscribers a small amount of server space to host a personal Web page. Other commercial hosts will charge the user a fee depending on the complexity of the site being hosted.

Web widgets: are intended for use on (embedding in) webpages and have major implications in areas such as site performance, SEO and even backlink campaigns. As an example, Widgetbox generate Web widgets that can be used on almost any website.

Widget type: Technology or coding language used to build and distribute web widgets.

Wireless carriers: are licensed providers of wireless communications services. Also called Mobile Network Operators.

Word processing applications: A word processor is an application that allows you to type in, edit, format, save, and print text

XML file: stands for Extensible Markup Language file and is a language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.