This case study looks at how the Food Safety Authority of Ireland (FSAI) has been actively engaging with its followers on Facebook to build its profile. It is an excellent example of an organisation building up an effective profile on Facebook during 'peace time', and using it to communicate during a food incident.
The European Food Information Council (EUFIC) provides science-based information to the public, the media and health professionals on topics such as food safety, food quality, health and nutrition. Podcasts are an important medium used by EUFIC to disseminate information.
This case study looks at the Food and Drug Administration (FDA) used their Flickr account to show photos of affected frozen oysters during a recall. The Flickr account provided a global audience for images of the recalled product. The excellent quality of photographs and images allowed consumers to accurately identify the recalled products.