FoodRisC Resource Centre

About

A resource centre for food risk and benefit communication

Evaluate your situation

Summarises key factors to consider when designing a communication strategy and implementing communication activities.

  • Purpose of communication
  • What to evaluate
  • In times of crisis
View more...
  • Case studies

Understand your audience

Provides guidelines to better understand and research your target audience.

  • Consumer information seeking
  • Journalists and key influencers
  • Research methods
View more...
  • Case studies
  • Methods decision aid

Create your message

Provides tips to design understandable messages based on recent scientific findings.

  • The role of prior knowledge and associations
  • Communicating in times of uncertainty
  • Communicating both risk and benefit information
View more...
  • Case studies

Media channels

Identifies the strengths and weaknesses of traditional and social media channels. Offers practical examples, advice on how to get started and tips on best practice.

  • Introduction to Social Media
  • Blogs
  • Microblogs (e.g.Twitter)
View more...
  • Case studies

Monitor communications

Provides guidelines and tips on monitoring 'what is being said' and 'who is saying it'.

  • What to monitor
  • In times of crisis
  • Social media monitoring tools
View more...
  • Case studies

Public involvement

Provides tips to elicit a two-way dialogue with consumers and stakeholders to achieve a better understanding of their thoughts and needs.

  • Reasons for public involvement
  • How consumers deliberate
  • The VIZZATA method
View more...
  • Case studies

About this resource centre

http://www.foodrisc.org/

This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration.

Read more about this resource centre
  • rss
  • twitter
  • facebook
  • European Commission logo

    © FoodRisC 2016

    Terms & Conditions